"The Call" Target Audience

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The social group that would mostly watch our film is usually the people between 15-25 year old. The reason why we are aiming for the younger group is because they are the ones that are more involved with the scary movies/horror genre. Something about being scared is exciting to these people so we are going to focus on making it suspenseful and bringing in real-life scary situations. When the brother comes back and is freaking out looking for his sister it gives a sense of something that could happen anytime in the real world and that alone is pretty scary to think about. The bond between the two create a fun, relatable atmosphere that switches to a very intense, dramatic scene.

For example, the movie "the call" with Halle Berry is a movie that focuses on a more of a younger group because it is based on a girl that gets kidnapped from the mall and has a burner phone on her, she calls 911 and all throughout the movie the 911 Operator was trying to find her, the intensity during the movie was real and the fact that she was so serious about trying to find her by herself without the cops was touching ,but scary at the same time.

The reality in that movie targeted that age range group because it was a jaw dropper thriller that caught their attention. Our objective is to catch the audience like that and keep them interested in watching the rest of the movie after viewing the 2 minute short film.

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